Burger King Flame Grillism

A first ever fast food chain to start a religion that accepts anyone and everyone.



71% of millennials in the UK have no religion. Because it's just not the values that young, expressive, cool millennials share. So, we decided to create Flame Grillism, a religion without any judgement and represents cultural shift for all the hip youngsters.



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CD: James Kuczynski, Bryan Barnes
AD: Woo Jae Yoon, Andy Koo, Marc Park