Bacardí Instant Jams

An innovative use of Instagram to enage people with Bacardí.

We hacked Instagram using the ‘Peek & Pop’ feature and transformed this Instagram feature into a Drum Machine. Each post became a pad with a different music sample. All people had to do was to play any track on their phone, then go to @BacardiUsa and lightly press the pads to mix sounds onto the chosen track.

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ECD: Danilo Boer, Marcos Kotlhar
AD: Pedro Sampaio
AD: Woo Jae Yoon, Marc Park

(Idea originally from a class at SVA instructed by James Kuczynski and Bryan Barnes)