THINKMAN Module .01/.02  

A tool that enhances creativity using placebo effect.
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Everyone is creative. It is only a matter of finding self-confidence for the brains to start thinking outside the box. This procedure can take only a few seconds or you might never get there, ever. After speculating ways to shorten the steps of igniting creativity, we landed upon a strong cognitive mechanism, the placebo effect.


THINKMAN is a brand that is dedicated to helping creatives to easily unleash what’s inside them. The flashy and excessive designs of its wearable products (Module - 01 & 02) are precisely machined to deliver the white lie. A mobile app automatically connects to Modules visualizing pseudo-creative activities which once again reassures one’s confidence in being creative.

The best feedback we heard was “This is kind of like a new drug?”.



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CD: Callil Capuozzo
AD: Woo Jae Yoon, Marc Park