IKEA Tittut  

An augmented reality app that turns children’s fearful monsters into bedtime friends.



Young children often imagine all sorts of scary monsters hiding in the furniture making it difficult for them to fall asleep. So, we decided to spark children's imagination by giving a tool to further express their imagination and turn their fearful nights into a playful bedtime experience.



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CD: James Kuczynski, Bryan Barnes, Callil Capuozzo
AD: Woo Jae Yoon, Yerin Kim, Marc Park