Kraft You & Me

A fun shareable package that brings kids together.



The first day of school is one of the most important and stressful days of the year for families, especially if their kids are attending a new school. Kids are exposed to a new environment, teachers, could be friends or bullies and that anxiety- driven decision of who to sit with at lunch. So, Kraft decided to turn it’s all time favorite Mac & Cheese to bring kids together during lunch time.



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CD: James Kuczynski
AD: Woo Jae Yoon, Marc Park