Burger King


71% of millennials in the UK have no religion. Because it's just not the values that young, expressive, cool millennials share. So, we decided create a religion that many have been seeking for. Introducing, Flame Grillism, a religion that anyone can enjoy the thing they share in common - flame grilled Whoppers.




Across social media, we invited millennials who were tired of stuffy old religious rules to join Flame-Grillism on Facebook. Then, we turned Burger Kings across the country into chapels and posted locations on social media so that our believers can come practice their beliefs.