Heatonist is a hot sauce store and tasting room in Williamsburg, NY and a temple to all things spicy. The shelves are stocked with more than 150 rare and unique hot sauces from a variety of brands.

Because there are so many, consumers have trouble choosing the right sauce. So, Heatonist collaborated with Spotify to customize a unique hot sauce based on the user's Spotify playlists.

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