IKEA

 

Young children often imagine all sorts of scary monsters hiding in the furniture making it difficult for them to fall asleep. So, we decided to spark children's imagination by giving a tool to further express their imagination to turn their fearful nights into a playful bedtime experience.

In collaboration with Woo Jae Yoon, Yerin Kim

Awards

Cannes Future Liones 2018, Winner

 
 
 

HOW WE DID IT

 

IKEA launched a mobile app that allows parents and children to work together to create and interact with children's imaginative monsters living in IKEA's product.