Young children often imagine all sorts of scary monsters hiding in the furniture making it difficult for them to fall asleep. So, we decided to spark children's imagination by giving a tool to further express their imagination to turn their fearful nights into a playful bedtime experience.
In collaboration with Woo Jae Yoon, Yerin Kim
HOW WE DID IT
IKEA launched a mobile app that allows parents and children to work together to create and interact with children's imaginative monsters living in IKEA's product.